Boulder becoming a big-tech playground

Boulder offering technology companies and startups ‘talent, tech, recreation and sun’

By Paul Hagey May 6 2020

Editor’s note: May is BLDRfly’s tech startup issue, where we’ll profile Boulder tech startup luminaries, stand out startups and some of the other important players in the city’s outstanding startup ecosystem such as venture capital firms and accelerators.

Boulder has always attracted big companies — it offers employees a world-class place to live and execs a wonderful outpost to live or visit. IBM, of course, established a campus here in the 1960s.

Homegrown tech companies have also risen to great heights here such as Zayo Group (pending $14.3 billion acquisition by Digital Colony) and Rally Software (acquired by CA Technologies in 2015).

Boulder’s tech ecosystem has deepened over the last decade and a half, led by pioneering leaders such as Brad Feld, who co-founded global tech accelerator Techstars in Boulder and runs one of the city’s largest venture capital firms in Foundry Group and wrote his 2012 book “Startup Communities” based on his experience in the Boulder startup scene.

In recent years, driven by Boulder’s small-town charm, talented workforce and big-mountain lifestyle, the nation’s largest consumer tech companies have begun opening shop here. Google, Amazon, Twitter and Apple have all amplified their presence here, each bringing hundreds of employees to town.

This further amplifies Boulder’s already significant stature. Pound-for-pound, the city stands on par with some of the nation’s most dynamic startup ecosystems such as Silicon Valley, Seattle and Boston.

It also has all the foundational components to a strong startup ecosystem:

  • a smart workforce (Bloomberg ranked Boulder No. 1 on its 2019 Brain Concentration index, a measure of science and technology degrees, advanced degrees and business formation)
  • a vibrant entrepreneur ecosystem (12 percent of Boulder businesses are defined as startups)
  • an active investment scene (Boulder has a lot of VC companies, particularly those focused on early stage investments; Boulder companies attract a lot of VC money)
  • a high quality of life

Among the 18 startup cities analyzed by the Boulder Chamber in its 2020-updated Boulder Innovation report, Boulder ranked fourth with $3,813 in per-capita venture capital investment behind only San Francisco, Palo Alto (in the heart of Silicon Valley) and Boston.

Clif Harald

“Boulder has one of the nation’s most dynamic, robust, diverse, highest-performing economies,” says Clif Harald, Boulder Economic Development Council executive director and an organizer of the report.

These big companies not only bring jobs, but executive expertise and hungry entrepreneurs who, themselves, will join other smaller companies, attract more investment and further burnish Boulder’s tech scene.


Google, of course, has been building a $131 million three-building, 300,000-square-foot Boulder campus at 2930 Pearl Street over the last several years. It had plans to move employees into the final building on the campus, which has room for about 1,500 employees, this spring.

In 2019, Google expanded its footprint with an additional 160,000 square feet, taking over the space at 3333 Walnut Street, vacated by CA Technologies Inc. At a gauge of 150 square feet per employee, the building could accommodate approximately 1,000 additional Google employees. Google also has space at 2590 Pearl Street and 2600 Pearl Street.

Several Google subsidiaries also have a presence in Boulder, including health care technology firm Verily Life Sciences and Google smart home device developer Google Nest, which has a perch at 2525 28th Street. Currently, Google says it has approximately 1,300 employees in Boulder among its various divisions.

Google had 27 open Boulder positions listed on its website at press.


Amazon opened a small office in Boulder in July 2017 and expanded to a 37,000-square-foot downtown space at 1900 15th Street in 2018. Amazon employees in town focus on digital advertising, consumer electronics and cloud computing. We don’t have exact numbers, but Amazon’s Boulder office has room for 1,500 staff.

The company has upped its hiring in Colorado this year; it has almost doubled its Colorado employee count this spring to nearly 8,000. Amazon pitches Boulder to potential hires as a place with “talent, tech, recreation and sun.”

Amazon is hiring for 37 Boulder jobs on its website at press.


Twitter swooped into Boulder in 2014 when it acquired Boulder startup Gnip, a social media data aggregation and presentation tool. Twitter Boulder employees, last reported at over 100, work out of the Wencel Building at 1301 Walnut Street.

Twitter had 49 open Boulder jobs listed on its website at press time.


Apple, which operates a software hub at 5360 Sterling Drive in Boulder, has declined to comment on its Boulder operations beyond making a statement about a year ago that the firm’s local headcount could jump to 500 by 2022.

Apple has 16 open Boulder jobs listed on its site.

Big Tech, Small Tech

It’s in this big-tech milieu that Boulder continues to operate as a world-class hub for tech and innovation.

It does not have the size and scope of tier-one startup areas such as Silicon Valley, Seattle or Boston, but it offers companies, founders, entrepreneurs and innovators something they can’t get in busier parts of the world — a tight-knit community, a “help-first” mantra, and close proximity to mountain lifestyles and one of the nation’s best airport hubs in DIA.

With a wealth of next-gen jobs, it is also well-positioned to rebound from Covid-19.

Header Image: Google Boulder Campus. Credit: F Delventhal.

Paul Hagey

Paul Hagey is BLDRfly’s founder and editor. When not wrangling video, audio and words in the name of story, he’s riding his mountain bike, trail running and hanging with his awesome wife Jen and their young daughter.